ANDREA BERTRAN

SPECULATIVE NARRATIVES

Proposals to address current scenarios based on a few concepts or sometimes called Weak Signals


These point to current trends and guide our way of living in different directions, as well as make us doubt on where humanity is heading, its effects in our societies, economics, cultural aspects, and the environment. Many of them are insights followed by doubts, and through a meticulous analysis, we presented narratives, proposals, and projects that can disrupt the present and expected scenarios.


Design for the Anthropocene - Climate conscience. How exactly do we develop a climate-conscious as citizens?

Looking at our present, it is not easy to understand how much damage we’ve done to our planet. Years and years of rapid technological changes have affected our lifestyle to the point we don’t know or imagine a future without them. The upcoming future is not promising. Drastic changes need to be done to keep our climate from crazily getting out of control. Alessio Boggero, Laura Freixas, and I came up with an organization that can deal with Climate Conscience. We imagined “No Footprint,” an institution that can control and help us gain consciousness of our actions.



Life in the times of Surveillance Capitalism - Dismantling filter bubbles. How exactly do we do that? Companies already have all our information. Probably way more of what we know about ourselves. So with this scenario. Will we be able to hack them?


This time, Juanita Pardo, Hala Amer, Daphne Gerodimou, Anisa Isaeva and I imagined “Pop the bubble” an interface/platform that can hack the current bubbles and let you choose what you want to see on social media, news, amazon, etc… All of these to help us enter and see the world with a pair of new eyes and therefore understand the bigger picture.



Redesigning Social - What if the pandemic never ends? Would we need to redefine how we interact? Up until now, the pandemic has helped us connect through applications like Skype or Zoom. But what if we want to share sometime without talking? Is there another way? JoinMe intends to fill that desire, those communication gaps with the use of the applications in our mobile phones. It reminds people what they can share, could be listening to music, watching a movie, or playing a game.


Let’s imagine a user case. Maria is at home. It’s late and she just finished cooking her dinner. She wants to watch a movie, so she opens Netflix on her phone and starts scrolling through the catalogue. She doesn’t know what to choose, so she decides to filter by genres. She likes action and science fiction movies. She chooses “Origin” directed by Christopher Nolan. She’d like to share the movie with some friends, so she clicks JoinMe and the app suggests her to share it with Karina, Pablo and Andrea (Who also like Nolan). The app sends a notification to her friends and Karina and Pablo accept it. The three of them are now sitting on their couch watching it together.


Software + Tools : Adobe - PS, AI, PR and Figma.